Sophie Coleman Design

Brand Identity & Logo Designer

Brand Identity & Logo Designer

Designing clean, cohesive visual brands for growing businesses.

I help businesses build professional, intentional brand identities from logo to launch.

Independent freelance designer

Calm, strategic branding for startups and growing businesses that want to look established and cohesive.

Portrait of Sophie Coleman

Portfolio

Selected Brand Projects

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Primary mark
North Harbor Capital
Palette
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Applications
Logo suite
Letterhead
Pitch deck
LinkedIn banners
Mockup composition
North Harbor Capital

Finance consultancy

North Harbor Capital

A strategic brand refresh for a professional services firm moving into a more premium market position.

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Primary mark
Atelier Marchand
Palette
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Applications
Wordmark
Business cards
Instagram grid
Sample board
Mockup composition
Atelier Marchand

Luxury interiors studio

Atelier Marchand

A refined identity designed to communicate calm confidence and strong creative direction.

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Primary mark
Grain House Provisions
Palette
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Applications
Primary logo
Packaging labels
Thank-you card
Launch stories
Mockup composition
Grain House Provisions

Food and packaging brand

Grain House Provisions

Packaging-focused identity work built around clarity, texture, and a stronger shelf presence.

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Primary mark
Luma Clinic
Palette
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Applications
Logo lockups
Clinic stationery
Website graphics
Signage
Mockup composition
Luma Clinic

Aesthetic and wellness clinic

Luma Clinic

A professional identity system with a calm visual tone and a stronger sense of credibility.

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Services

Identity design shaped around clarity, consistency, and long-term use.

I work with businesses that want a visual identity that feels more professional, more intentional, and easier to apply across the full brand.

Brand Identity Design

A complete logo and visual identity system designed to help your business look clear, established, and cohesive from the outset.

This is ideal for businesses that need more than a standalone logo and want a professional visual foundation they can build on with confidence.

  • Logo design and supporting brand marks
  • Color palette and typography direction
  • Visual identity rules and brand guidelines

Brand Application

Thoughtful application of your brand across print, digital, and social touchpoints so everything feels consistent and considered.

Once the core identity is in place, this stage extends the brand into the materials your business actually uses day to day.

  • Stationery and print collateral
  • Social media templates and launch graphics
  • Packaging, marketing, and digital assets

Professional first impression

A clear identity helps your business look established, credible, and aligned across every touchpoint.

Strategic visual direction

Every decision is made to support how the brand should be perceived, not just how it should look on launch day.

Consistency across applications

From logo to social graphics to printed materials, the brand is designed to feel cohesive wherever it appears.

All services are tailored to the needs of the business and scoped according to what each project requires.

Sophie Coleman

About

A clean, collaborative approach to brand identity.

I design clean, intentional brand identities for businesses that want to look established, cohesive, and professionally considered. My approach is minimal, strategic, and collaborative, with close attention to how a brand needs to work across real business touchpoints. I work with startups and growing businesses that need more clarity, more consistency, and a visual presence that reflects the level they are aiming for. As a solo freelance designer, I keep the process personal, direct, and thoughtfully tailored to each project.

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Start a project

Let's build a brand that reflects your business at its best.

If you are ready for a more polished and cohesive identity, I would love to hear about your project.

Start Your Project